How to check if a seller's numbers are real

We took one real business listed for sale at $433,000 and checked every factual claim in its listing against independent sources. Eighteen claims. Here is the result, unedited.

The listing is not named here on purpose. This page is about the method, not about one seller. We do not call anyone a scam, and nothing below is an accusation.

The result: 18 claims, none independently confirmable

What the seller statedCould we confirm it independently?
The business has been operating for 6 yearsNo independent source
Over $800,000 in lifetime revenueNo independent source
14,000+ email subscribersNo independent source
72% gross marginNo independent source
$433,000 revenue over the trailing twelve monthsNo independent source
97% of the business is dropshippingNo independent source
Asking price $433,000No independent source
Claimed profit margin 18%No independent source
Listed at a 2.4× multipleNo independent source
$432,988 revenue over the past 12 monthsNo independent source
$88,271 profit over the past 12 monthsNo independent source
40% year-over-year growthNo independent source
Over $105,000 of revenue from 350 VIP customersNo independent source
350 customersNo independent source

This is not evidence of fraud. It is evidence that every number in the listing rests on one thing: the seller's word.

Why that matters more than it sounds

A screenshot of a dashboard, a PDF of a P&L, a number typed into a listing form — none of these is an independent record. They are all the same source: the person selling. If that source is the only one, then the price you are being asked to pay is built on it entirely.

Buyers say this better than we do:

“If the only proof is a screenshot, there is no proof. That’s not proof. That’s marketing.”

What actually can be confirmed by an outside record

Being honest about the limit is the point of this page. Some things about a business genuinely leave a trace in a public register. Most financial claims do not.

Claim typeIndependently checkable?
Company exists, registration number, incorporation dateYes — company register
Domain age and registration historyYes — domain registry record
Legal entity identifier, sanctions screeningYes — official databases
Certifications (ISO and similar)Yes — certification register
Revenue, profit, margin, growth rateNo public register holds these
Customer count, subscriber countNo public register holds these

So the honest position for any buyer is not “the numbers are fake” and not “the numbers are fine”. It is: these specific numbers cannot be confirmed from outside, so they must be proven from inside — by the seller, on the record, before money moves.

What to ask instead of trusting a screenshot

FAQ

Does “could not confirm” mean the seller is lying?

No. It means no independent source confirms it. A true claim and an unconfirmable claim look identical from the outside — which is exactly why the burden belongs on the seller before you pay.

Why not just call it a scam?

Because we would be making an accusation without an independent source, and that is the same failure we are asking buyers to guard against. We only report what a source does or does not support.

Who checked these claims?

Code, not opinion. Each claim was matched against public sources and public registers automatically; the status is assigned by rules, not by a person and not by a language model deciding how it feels.

Can I check a listing I am looking at?

Yes. Paste it and you get the same treatment: each stated claim separated out, each one marked with what an independent source does or does not say.

Check a listing you are looking at — free

Method: each claim from the listing was checked against public web sources and public registers; a claim is marked confirmed only when an independent record supports it. The subject listing is not identified. Cortex AIF.